The up-and-coming OTT platform, Bigg bang Amusement has all gears into being the one-stop hub for the cinema enthusiasts with their special snackable content presentation. Their latest announcement of award-winning short film Ricksha Wala and long-awaited Kala Bai from Byculla, which have made hauling in the market and had even built a foundation for what is to come next. Trusting with the baton of strengthening the content library. However, Bigg bang Amusement places Nivedita Basu as their Head of Content and Acquisition.
Meanwhile, their exclusive experience spreads over two decades in production and programming. Nivedita Basu has been an integral part of this industry. Along with their sharp eye focusing on the content, and grip on the nerve of the audience. Nivedita is very excited about reinventing those old formats, and also it bestows hit shows like Kasauti Zindagii Ki, 24, etc. In their previous conversation on channel v, she had been embarrassed for being in the role of producer. At the Anil Kapoor film company, she was interested in forming one of the hits international show 24.
Dwelling upon the role of deputy creative director at Balaji Telefilms. Nivedita has even worked with Ekta Kapoor and even revolutionized the Indian soup series. She has even made more than 2,00,000 minutes of programming for the top Indian GEC’s such as Star, Zee entertainment, Sony, Channel Nine, 9X, Imagine TV, and SAB TV.
Nivedita Basu, who is the head of content has indicated that the content creators had always monitored their audiences and their changing lifestyles. This pandemic has created a major shift in their content. There had been a transformation from binge-watching to duration-centric. They realize the potential needs of their audience, to have crispier and fresh content.
Biggbang Amusement has forged out their vision, and they are very delighted to be part of this. They could even build together a success story of this platform, which is home to some content that is only available for their audience anytime and anywhere.
Sudip Mukherjee, CEO is very excited to have Nivedita on their deck, and hence, she could aid them through her knowledge and will support Bigg bang Amusement to raise their potential. They aim to double their form for building a library with a mix of new and award-winning content.
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