May 26, 2021, Mumbai: SugarBox, the world’s first ‘hyperlocal Content Distribution Network’, was co-founded by Rohit Paranjpe and Ripunjay Bararia, in 2016. The company aims to enrich technology for better digital access and consumption. Their vision is to take reliable and affordable connectivity, right down to the grassroots. To fuel the organization’s exponential growth, the company has stayed committed to its endeavor to bring on board thought leaders to enrich its leadership, despite the current tough times.
Naarayan TV has joined the SugarBox family as Vice President – Marketing. With 16 years of experience, he will oversee and lead the marketing department. Naarayan has worked with some of the leading international and domestic brands including Standard Chartered, HSBC, TimesofMoney, to name a few. In his last stint at PayPal, he was the Head-Marketing for India and later moved on to lead Merchant Acquisition for International Markets, where he managed key growth markets spread across Asia, Middle East, Africa, and LATAM. He has led projects spanning across re-branding, Brand launches, Sponsorships, Digital Acquisition.
“These are challenging times, and we have to be immensely mindful, yet creative when leading a team. At SugarBox, we have a vision to change the conversations around digital and enhance experiences through the strength of our brand and product,” said TV Naarayan, while speaking about his new role.
Pooja Trehan has joined as Associate Director, Marketing, essentially leading communications for the brand. She comes with over 16 years of experience in the field of Communications, having worked with stalwarts like Colgate-Palmolive, Castrol India, Bennett & Coleman, and Genesis BCW. The last seven years were her kick-starter years running her own venture – PRestaurants – a specialized consultancy for F&B brands. At SugarBox, her excitement pillars are to drive awareness and education for the brand, so as to showcase the disruption that the company creates.
“SugarBox has the potential to disrupt the industry. I’m excited to be a part of this journey and contribute towards its impactful brand story,” expressed Pooja.
Speaking about the leadership changes in SugarBox’s marketing team, Rohit Paranjpe, Co-founder & CEO, said, “We are at an inflection point in our growth journey at SugarBox and are at the advent of many interesting initiatives, in the coming months. SugarBox, is entirely a question of re-imagination. As we welcome both Naarayan and Pooja on board, we look forward to their inputs drawn from their diverse experiences that will enable us to enrich brand SugarBox.”
