HDFC is one of India’s leading life insurers, which has introduced a campaign #TheRightStep. They intend to celebrate the stories of kindness, along with encouraging people, and stay in someone’s life as the ray of hope through their deeds of help and generosity.
Moreover, India is enduring a brave fight, to overcome the pandemic, where individuals continue to bring their resilience in the middle of several obstacles. This campaign mainly looks forward to provoking everyone to have the right action, Meanwhile, this will help them to battle with this corona novel.
HDFC Life has made six ten-seconder videos and had also selected a bit of life-touching stories. Through this, they could endow us with the everyday moments, where many people coming from different walks of life. In this short video format, they have selected the ‘less is more ‘route and did make a stark, impactful story. Their main objective is to break the clutter and to move hearts. So that they could persuade millions to follow the right path.
Vishal Sabharwal, Executive vice president, HDFC life state that, their campaign #the Right Step is their small initiative to highlight our everyday heroes around the world and even provoking us to be like them. In this campaign, they want to share the message of optimism, by reflecting the examples of how society has turned a drastic turn, and how they could change many lives with their small acts of kindness in these unprecedented times.
This dynamic campaign did align with the brand’s principles ‘Sar UthakeJiyo’. Manish Swamy, Vice president of Logic serve Digital has indicated that people are not in the right frame of mind to have interaction with the brands in these hard times. People want this brand to be more compassionate, show empathy and spread positivity.
HDFC brand has made our individuals have a life with pride and they intend to convey the same through their stories. Here, everyone might be plotted down, as everyone’s morale was very low. They believe that this is a good time to encourage people to level up and to follow the right thing. Hereafter, many countries are in lockdown, and they are facing many troubles while shooting, still, they adhere to the safety norms and protocols that covid have imposed upon them.
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