On the occasion of the Global Day of Parents, Godrej & Boyce, the Godrej Group’s flagship firm, has launched a new digital campaign, #ItsAlrightWFHParents, which honors those parents who master the art of managing their deadlines and caring for their children while working remotely.
The light-hearted music video film, created by Creativeland Asia, is a dedication to its employees who are also Work from Home parents. Employees were asked to share some of their recollections of working from home while also wearing the hat of a parent as part of the campaign. Irene Mathew and Rohit Kumar wrote the music for the promotional song, which was written and conceptualized by Creativeland.
Parenting is a difficult and full-time job that has gotten much more difficult during the epidemic. Working parents have an even greater challenge since they must balance work from home with child care. Not to mention the embarrassing moments when mischievous kids interrupt a video conference or make insistent requests while you’re working on an important project. Global Parents day is a day to honour and respect those who have made our existence possible.
“These have been trying times for all of us, but especially for those who, on a daily basis, must strike a careful balance between their work and parental responsibilities. Through this film, we, at Godrej & Boyce, would want to praise these parents for the amazing work that they are doing, from raising a child to maybe having a very loved pet at home” said, Mehernosh Pithawalla, Head of Brand and Strategic Insights, Godrej & Boyce.
Throughout the difficult last year, Godrej & Boyce has implemented a number of measures aimed at assisting its staff in staying strong and navigating through the crisis. Apart from monthly covid-19 warnings, the firm has created a Covid-19 Support group as part of its #TogetherWeCan program to instil optimism among individuals who may be struggling with covid-19 through the sharing of Covid-19 fighters’ stories.
Activities for yoga for the whole family, an interactive session with a nutritionist on eating healthy followed by a cookery demonstration, mental wellbeing sessions, and more were all introduced to honor Family Day.
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