Relaxo Footwears Limited is an Indian multinational footwear manufacturer based in New Delhi. When it involves volume, it is the largest footwear manufacturer in India. However, when it requires revenue, it is the second-largest, with over five percent market share. The corporate makes products under ten brands, including Flite, Sparx, Bahamas, and Schoolmate.
The company is now set to appoint Saatchi & Saatchi to manage the whole integrated mandate of its brand, Flite. The agency will execute the integrated assignment on Flite, which incorporates mainline, digital, and media services. Saatchi & Saatchi – British global communication and advertising agency was founded in 1970. currently headquartered in London, it has 114 offices in 76 countries and over 6,500 staff.
As its AoR, Saatchi & Saatchi will be accountable for rebranding the brand, renew the connection with the consumers focussing mainly on digital platforms while creating always-on content for the brand throughout the year. The media mandate also includes both digital and mainline. Relaxo in their recently said that ‘they are overexcited to associate with L&K Saatchi & Saatchi as in their initial conversations they seem to have an entire alignment of their vision.’
Paritosh Srivastava, MD, L&K Saatchi & Saatchi said: “It doesn’t often happen that a corporation that’s a number one manufacturer in an exceeding category park the entire integrated mandate without a pitch only basis the credentials, chemistry, and trust within the team. It puts immense responsibility on us to deliver beyond anyone’s expectations. Flite, one of the largest brands within the Relaxo portfolio, has done a tremendous job of making its segment. As their business partner, our role now will be to ensure that the brand takes a new flight in the minds of the consumers and trade while achieving a growth trajectory that may propel it in an exceeding league of its own.”
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