ABP Network’s recently launched Tamil News Digital Platform, ‘ABP Nadu’, has already distinguished itself within the ultra-competitive Tamil Digital news space because it reached a milestone of three .2 million users in its 2nd month itself. (Source: Google Analytics 15 May – 14 June).
This milestone is particularly noteworthy considering the highest performer within the market stands at 8.2 million users (Source: Comscore – April 2021).
By the dint of its unique content and unparalleled local news coverage, ABP Nadu has managed to appeal to Tamil audiences in just two months since its arrival. The digital news portal saw a whopping 15.4 Million Video Views on Facebook & YouTube, which is merely its second month after the launch.
These numbers truly reflect the credibility repute of the news portal amongst its users and also shines a light-weight on the platform’s exceptional content delivery.
Since its launch, ABP Nadu has conducted a series of exclusive interviews with eminent personalities, introduced numerous video & text series like ‘Thupparivalan’ and ‘Social Soldiers’, launched new verticals like Personal Health & Finance, and scaled up its local coverage.
The platform has covered noteworthy stories on various key issues like the mismanagement of dead bodies of COVID-19 patients by the govt in Theni, the free temple campaign, and therefore the recently concluded Tamil Nadu assembly elections.
Furthermore, ABP Nadu ran a hashtag on its social media platform called ‘#AskAbpNadu’ to resolve people’s queries/doubts associated with the lockdown and other important issues. The delivery of quality content and unique engagement initiatives on social media has significantly contributed to the platform’s burgeoning user base.
In the last two months, ABP Nadu has offered a good range of content choices to its users like unique pieces on the burning problems with Tamil Nadu, in various content formats like expert opinion pieces, data stories, and videos. With diverse offerings and a special emphasis on youth-oriented topics, the digital news platform is ready to become a pacesetter within the Tamil Digital news space.
Avinash Pandey the CEO of ABP Network, said that “Our network has always been known for its credible coverage and viewer-driven content. once we launched ABP Nadu, we coalesced an equivalent approach with the regional flavors of Tamil Nadu.
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