Media Math is a global independent technology company for most of the brands and Agencies. The company has announced a collaboration to ad tech with Airtel, India’s premier communication provider.
Media Math committed to its expanded footprint in India through partnerships with best-in-class providers.
Recently Airtel launched Airtel ads- which is the best solution to connect with the consumer’s services. Also, allow brands to maintain all the resources which add benefits to curate consent-based and privacy-safe campaigns to reach the customers in India.
Overall there are 340 million customers across its businesses. Monthly there are 200 active customers across its digital platforms Airtel Thanks, Wynk Music, and Airtel Xstream app. Based on the research by Global Web Index, most Indians are spending an average of eight hours a day online, and 70 percent of them spent on the open internet include OTT and music streaming. Over the past six months, we have a great pace enhancing our presence in India through Partnerships with leading entertainment, e-commerce, and now telecom providers in India.
Airtel Ads allows brands to create a high-impact campaign targeting the most relevant customers. Through Airtel Ads, customers will receive only the most relevant brands offers. Media Math the first independent Demand-side platform has a physical presence in the local market with sales, client services, trading, support resources, and recognized as a significant player in the market. Partnership with Airtel the brand continuously improving their customer’s services.
Partnership with the Airtel and Media Math share the respective benefits of being a leading player in their segments. In addition to providing access to deep consumer insights, Airtel will Facilitate access to advertising inventory and working together with Media Math to ensure end-customer relevance. Media Math efforts to create a transparent digital media ecosystem built to navigate the advertising industry’s most challenging challenges.
Partnership with Airtel Ads and Media Math are the two leading players in the Indian Digital market are collaborating on the development of the local system. The quality of Airtel’s data acceded via Media Math leading Demand-sale platform. Provide Indian brands net new solutions to reach engaged users on premium content at scale.
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