Indians watch all sorts of content when it comes to entertainment. Whether it is the comeback of some mythological show that brings the families together such as Mahabharath or some kind of sport that gives the viewers an edge of the seat experience, both young and old, BARC India, in its latest campaign through an ad, gives a highlight on the report of ‘what India watches’.
The data also reflects the moments that have touched the viewers’ emotions and lives, which further reinforces that the viewers are deeply engaged and connected with the medium. When it comes to reporting the television viewership with all the authenticity across genres, languages, demographics, and geographics, BARC India has been at the helm of the affairs.
The importance of Television in Indian Households gets reaffirmed by the BARC campaign called #MeasuringMoments. Narratives backed by data and insights showcase the accuracy in viewership trends. Measurement science and technology are deep-rooted in the BARC India organization. Television has been and continues to be the screen of the household for the last six years, ascertained through research data.
The result of all that can be quickly ascertained by the dependable currency that BARC delivers to the industry, there are always important stories to tell that show the influence of television on the viewers than any other medium. Numerous stories that lie within various folds of insights and data are reflected by the campaign #MeasuringMoments, following the saying, “people hear statistics, but they hear stories,” BARC India wants to tap into the variety of experiences and emotions viewers go through while watching a kind of content.
There will always be an audience for the contents and stories that are well made, well written, highly engrossing, thought-provoking, morally rich and real, conveys a relevant social message, and are ideologically neutral, such contents always make it to the top of the list sooner or later, that makes way to the popular medium of connectivity, the television.
Executed and conceptualized by BARC India’s internal team internal teams, #MeasuringMoments, where data tells the storytelling, is up and running live on BARC India’s social media channels, and it will continue providing regular insights on the significant moments acquired in our lives.
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