Tata Sky, one of the biggest content and pay-tv platforms in India, has launched a robust campaign on the joyful 15-year milestone. The campaign #15YearsConstant pays regard to the brand’s strong and emotional relationship with its members, highlighting the worth Tata Sky has brought into their lives through its exceptional service and high-end content delivery.
Tata Sky is an Indian direct broadcast satellite service provider that transmits through the INSAT-4A and GSAT-10 satellites, utilising MPEG-4 digital compression technology. Tata Sky could be a venture between the Tata Sons and therefore the Walt Disney Company, with Temasek Holdings as a minor investor. it had been founded in 2006. There are presently 601 channels, 495 SD channels, and 99 HD channels and services available, in addition to several more active services.
The #15YearsConstant campaign, created in cooperation with Chimp&z Inc., vividly portrays Tata Sky’s ongoing relationship with its subscribers. The video encapsulates a family’s ever-changing life, with a window-seat ticket to work out how they grew and outgrew their initial roots and shaped a completely new home, specializing in the emotion that, despite the transitions, Tata Sky is that the one thing that has stood the test of your time and has lived the journey of change with Indian families.
“Through this campaign, we sought to convey that the planet has evolved so has Tata Sky, but the link that we share with our customers has remained strong and steadfast,” Anurag Kumar, Chief Communications Officer, Tata Sky, said of the milestone anniversary. Our heartfelt gratitude and heartfelt due to everyone who contributed to creating our journey so enjoyable and memorable.”
“Every year, the team at Chimp&z Inc puts their best foot forward to commemorate the anniversary of our partner, Tata Sky,” stated Angad Singh Manchanda, CEO, and Co-Founder of Chimp&z Inc. We’ve executed some fantastic ads for our viewers around the country for our 5-year collaboration. Despite the passage of your time, Tata Sky remains a household name. #15YearsConstant was born with it because the main focus of our expertise. Tata Sky is presented as a subtle yet significant aspect of viewers’ life throughout the story, which takes us on a lyrical journey of growing up. The video could be a great blend of visual narrative and lyrical creativity which will bring back memories for our viewers. For bringing this vision to life, kudos to the entire team at Griffin Pictures and Chimp&z Inc. Thank you, Tata Sky, for providing us with top-notch entertainment for the past 15 years.”
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