Popular Bathware brand Hindware, today announced the second leg of its successful marketing campaign – ‘Thoughtful is Beautiful.’
The campaign is launching Hindware’s recently launched touch-free products including sensor-based faucets and water closets designed to make it safer and hygienic to homes across India amidst the ongoing COVID-19 pandemic.
Showcasing touch-free products, the new TVC focuses on showcasing innovative features that can be implemented to make things easier for customers. The films are further built on the foundation of the earlier campaign bringing together design and functionality, offering uber-chic technology solutions designed to make the consumer’s life easier.
Sandip Somany, Chairman & Managing Director, Brilloca Limited said, “As a company, we are focused on innovation and strive to create unique product offerings that can add value to the lives of our customers. During the pandemic, there have been changing consumer needs and hygiene and safety have become important topics of evaluation.
Consumers are more likely to buy smart solutions when it comes to bathware and faucets because of the greater emphasis on health and hygiene. In addition, as consumers become more aware of the environment, there is also a tendency to choose products that are more affordable and conserve water.”
Sudhanshu Pokhriyal, Chief Executive Officer, Bath Business, Brilloca, said, “Hindware is known for its innovative methods, functionality, and appearance. But as time passes and the world around us changes rapidly, we are also seeing an increasing need for non-contact and contactless products, to ensure better safety across homes.
In the past, the acceptance of such products was mostly from commercial or businesses owners, but as safety concerns have grown, and consumers become more aware, we are seeing a shift in the demand for such solutions to be more from households in the coming future. With this new campaign, we want to make new-age consumers understand more about the variety of innovative and better solutions we at Hindware offer, to make their lives easier.”
The campaign showcases a series of a wide range of films in different languages such as Hindi, Kannada, Tamil, Telugu, Malayalam, Bengali to reach consumers across the country. To increase the reach of the campaign and build interest, the brand will also be promoted through media platforms including TV, digital, online, social media channels.
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