Niyo, India’s original digital banking fintech in order to celebrate the on-boarding of 5 Lakh NiyoX customers has collaborated with leading playback singer Benny Dayal to plan a millennial money anthem. It has introduced an exceptional video campaign that explains banking and simplifies financial planning.
The music video is a component of the #BennyBanksOnNiyoX campaign and takes millennials on a musical journey that translates saving, spending, and investing while highlighting NiyoX’s industry-best features that may enhance customers’ financial quotient. Benny’s crazy and unique style lends to Niyo’s ideology of reinventing banking.
The lyrics of the song were penned all the way down to resonate with millennials and communicate through black music – a genre that has been trending lately. The campaign has been promoted in partnership with India’s leading entertainment station, BookMyShow.
Grooving on the song Vineet Sethi, Niyo Chief Marketing Officer said, “We are excited to collaborate with Benny. His popularity extends over the country, and his music has always impressed millennials. As a brand, it’s been our constant endeavor to speak with our audience in ways they relate to. Besides being entertaining, the music video also ties back to our brand and what it stands for. With this creative musical collaboration, we wish to simplify banking and investments for NiyoX customers.”
Commenting on the collaboration, singer Benny Dayal said, “This has been a quite exciting and upgrade experience to come back on board with a young fintech platform that translates banking for the millennials. The brand is ending stereotypes and bringing new ways of reaching to its young and classy millennial population and I am glad to be a part of this transformation.”
Speaking on the collaboration Senior VP – Product & Design of BookMyShow Marzdi Kalianiwala said, “We are elated to partner with Niyo to develop a thought and execute this brand campaign that marks a vital milestone within the company’s journey and this can be the newest in our growing repertoire of offerings across entertainment and media.”
The NiyoX banking app in partnership with Equitas Small Finance Bank helps is fulfilling millennials’ aspirations through its unique 007 banking that provides industry-best features like – 0 balance bank account, 0 commission on mutual funds, and up to 7% interest on savings – enabling the young customers to open the two-in-one savings and wealth accounts in exactly 100 seconds.
The Big Bad Wolf Studios has conceptualized, produced, and executed the video for this campaign. And the music for the song has been composed and produced by Sickflip.
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