Jockey India has reported the dispatch of its most recent mission focused on the advanced Indian woman. Taking on a 360-degree approach, the mission conceptualized by L&K Saatchi and Saatchi centers around featuring the different aspects of a lady and weaves in Jockey’s profound comprehension of the classification.
Dispatched live on third September 2021, the comprehensive 360-degree first-historically speaking effort exclusively zeroing in on the bra section, will include various visual components including long and short structure recordings on well-known TV and advanced stages The 30-second TVC film container into ladies from various backgrounds discussing their particular need from their bra and how Jockey is assisting them with remaining unpacked.
As well as utilizing key purchaser minutes on advanced and online media, the mission will at the same time center around driving perceivability in the conventional retail and exchange channels through POS stock. A vital feature of the mission is the 20-second item films that talk about every one of the styles the brand has to bring to the table and their USPs.
Talking on the dispatch of the mission, Karthik Yathindra, Associate Vice-President, Marketing and Product Management, Jockey India said, “The thought behind the mission is to feature the different requirements of a lady with regards to hint wear and Jockey’s broad reach that is curated to meet these flexible necessities of a lady. There is a bra for each body type, disposition, event, and through the mission, we look to teach and connect with the crowds about various stuff there is no requirement for a lady to stay boxed and restrict her decisions. The mission looks to commend the uniqueness of a lady and how we as a brand are continually increasing current standards and pursuing gathering their assumptions.”
Talking about the idea and the execution of the mission, Debarjyo Nandi, Executive Vice President, L&K Saatchi, and Saatchi, added “The mission has been made premise a more profound comprehension of ladies after some broad buyer research on what they truly need from their innerwear, how they truly feel about their bodies and themselves. The movies mirror their numerous states of mind wonderfully caught in minutes which mix to make up the truth of their lives.”
Jockey had dispatched its first mission designated solely at ladies in 2018 likewise made by L&K Saatchi and Saatchi to report the dispatch of another scope of underwear with ‘Knows Me’ and this most recent mission is the expansion of a similar guarantee and brand thought.
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