This Gandhi Jayanti, Eicher Truck and Buses launched an on-ground activation to spread awareness about road safety. In today’s hustle and bustle of life, roads are congested with traffic, where people don’t adhere to traffic rules, the norms of safety are jeopardized in India. Road accident facilities take millions of lives every year.
To underline the importance of public safety, Eicher trucks pledged to march on the #Ahimsa ka Raasta. The video highlights few key principles we should follow while driving and make them a habit in daily routine life.
One should not honk unnecessarily, follow the traffic rules and don’t fight on the roads. Eicher trucks, donned up by flex with a fresh take on the lessons imparted by the three monkeys, drove around the most accident-prone areas of the city to spread the message of non-violence on Indian roads. The campaign was conceptualized and executed by Grapes Digital.
