- The digital ad campaign celebrates the bond between a brother and sister, with Fujifilm’s INSTAX – “PERFECT GIFT’’ for every occasion
National, 26th October 2021: Fujifilm India, the visionary leader in innovation and technology, launched a festive ad campaign celebrating the divine bond between siblings, signifying the importance of capturing moments that they hold close to their hearts, with a device that would capture them perfectly.
The campaign focuses on siblings celebrating Bhai Dooj whilst creating and capturing memories that would last a lifetime using the Fujifilm Instax – ‘the perfect gift for every occasion.’ The digital ad showcases how by availing of the extremely affordable offers by Fujifilm India on the Instax special gift box this festive season along with a range of other products, customers can make their Bhai Dooj a memorable one.
The ad campaign is based on the idea of ‘gifting instant memories’, where a serving Indian Air Force pilot visits her brother for Bhai Dooj and cherishes the memories they have created together. Furthermore, it showcases the siblings’ bond, and how they support each other in realising their dreams. The festive campaign propels the idea of togetherness and cherishing, capturing and celebrating those important moments when we all come together in harmony and spend joyful time with our near-and-dear ones. It highlights the paramount feature and utility of the Fujifilm Instax Mini, that is, it creates lasting memories in a matter of minutes. Such digital ad campaigns truly represent what Fujifilm stands for i.e. “creating value through innovation”.
Commenting on the campaign, Mr. Arun Babu, Head of Electronic Imaging, Instax and Optical Device Divisions said, “Instax has been one of our most stylish and popular product offerings. With this ad campaign, we want everyone to bring out the spirit of Bhai Dooj and create memories with their loved ones, by cherishing, capturing, and celebrating small moments with Instax. We wanted to reward our loyal and enthusiastic customers with great deals on a product that brings moments to life, and offers a quick solution to the image printing conundrum.”
Fujifilm, since its foray into the Indian market, has been committed to providing innovative and dependable solutions for daily life. The company has been at the forefront of developing products and offerings that would be adaptable to suit the Indian way of living and residing with superior quality and extremely affordable prices. This has been the primary reason why the brand has prospered in a nation that is extremely diverse, both demographically and geographically. Fujifilm India will stop at nothing to continue its journey forward in the search for greater technological advancements and innovatively designed products.
