VKC Pride is up with a new strategic campaign of Ad film that doesn’t sign up as an ad! The film featuring Amitabh Bachchan is an informal piece of video that seems like a page from the Big B’s personal life.
The film looks exquisite with close up shots focusing Amitabh Bachchan and the narration brings in a new angle of persuasive media content.
The campaign film titled ‘India’s Pride. My Pride’ tries to establish the value of hard work, belief and a moral system that would inspire people to succeed in their life. Apart from being presented as a character, Amitabh Bachchan appears as himself and narrates his own life experience which he eventually connects with the values and thoughts put forth by VKC.
“This VKC Pride film will be close to my heart forever as it will inspire the people of India to ‘Celebrate Hard Work’ and contribute to their progress and India’s progress as well. I am proud to share VKC Pride’s value systems to the world which is very close to things I hold deep in my heart,” said Amitabh Bachchan.
One of the most noticeable aspect in the film is the attire of Amitabh Bachchan. He is seen in his usual wardrobe with no signs of brand identifications in any part of the film. Even it is surprising to notice that the film doesn’t care to show any picture or even the legs of Bachchan with the footwear on.
VKC clearly intends to make it a simple movie that showcases the value system shared between individuals and the bold principles upon which the brand came up.
Amitabh Bachchan is always known for being too selective in his commercial endorsements and relations. Becoming the brand ambassador of a footwear brand for the first time in his career is a milestone for VKC and the expectations of the brand in the international market is also significantly worthy.
The intention of the ad film is promoting the Indian system of values and ethics also along with making an Indian brand strong enough to compete globally.
The film launched on BBC and CNN is becoming a sensation among netizens in social medias and other platforms.
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