Landor & Fitch, a global company renowned for its successful brand transformations. The company has marked another achievement by transforming CLP India to Apraava Energy.
Landor & Fitch India piloted the arrival of Apraava Energy. It illustrates the fact that business logic drives brand transformation in creating new value for companies.
The transformation into Apraava is a flare for Indian energy brands. It aims to bring increased visibility to a new business strategy that seeks to double the company’s existing energy portfolio in the next three to four years.
Apraava, the brand’s new name, and identity follow the company’s aim to generate sustainable power. It is focused to help India achieve the renewable energy target of 450 GW by 2030.
Apraava uses a real-time online algorithm that pulls weather and energy data from Apraava’s power plants to visualize energy patterns, creating a design system as alive as nature itself. With nature’s every move, the brand moves too.
CLP India has a deep heritage and strong regard for Indian culture, the new brand name is an abbreviation for certain elements in Sanskrit: Agni; that is Fire, Prithvi; that is Earth, Ambu; that is Water and Vayu; the Wind to create ‘Apraava’.
Apraava is a metaphor for the shift of energy generation from thermal to sustainable sources like earth, water, and wind.
Apraava’s Energy In Action™ is the company’s motto and a reflection of Apraava’s drive to create an impact on a triple bottom line, far beyond materialistic gain.
Dedication to building a sustainable power company that embodies ‘Energy In Action™’. Following this dictum Apaarva will strengthen the country’s ambitions of providing clean and sustainable energy to all along with achieving the goal of low-carbon India.
Apraava Energy looks to the future with the confidence and resilience that has been a part of its culture for years.
The outcome of the partnership with Landor & Fitch represents ambition and will prove beneficial to success while gearing up for participation from local shareholders in the medium term which will unlock the next chapter of the growth story.
Landor & Fitch is overwhelmed for co-creating a brand that reflects the energy, optimism, and vibrancy. It appeals to all the stakeholders, from employees to partners, customers, and society at large.
CLP India has put their brand at the heart of business transformation. Such efforts are sight for sore eyes. Apaarva will definitely achieve its goal for a better future.
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