HDFC Life’s new campaign out; #RetireOnYourTerms

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Retirement is a moment when you can finally relax and pursue those long-awaited “golden sunset” objectives for which you must be financially prepared.

If you don’t have a stable source of income after you retire, you may find yourself unable to enjoy your retirement years as hoped. As a result, focusing on the present and potential future expenses while intelligently investing in a retirement savings plan will assist alleviate the much-avoidable long-term planning issues.

Saving for retirement is ensuring that we will have enough money to live on when we are no longer working. If retirement planning is implemented into an investment portfolio at a young age, it will be the most successful. This will assure sizable savings account for a happy, secure, and enjoyable retirement.

According to the PGIM Retirement Readiness Survey 2020, the majority of Indians do not have a retirement plan in place. PGIM performed a poll in February 2020 to see if Indians are saving for their golden years.

According to the PGIM Retirement Readiness Survey, only 52% of widely accepted how much money they would need in retirement. The remaining 48% were completely unaware of their retirement fund. Clearly, 69 per cent of the people in this group did not have a retirement plan in place.

Over the past few decades, India’s cultural landscape has changed dramatically. Because there are more nuclear families, it is even more important for people to be financially prepared for retirement.

HDFC Life has launched a new campaign called #RetireOnYourTerms. The campaign was inspired by the realisation that, despite the reality that Indians are living longer lives, retirement planning is still not a top priority for many.

While many people aim to save money for retirement, only a small percentage actually do so – there is indeed a gap between intention and action. The new ad from HDFC Life intends to close this gap.

#ClickKaroInsurekaro is the latest digital campaign from HDFC Life.

The story starts with the family preparing for their kid to leave to pursue his aspirations; the pair is both proud and emotional as they bid him farewell.

They return home, and as time passes, they become more reflective and begin to discuss their dreams and the circumstances that moulded their reality. We eventually see them come to the realisation that they have completed their parenting responsibilities to their kid and that it is now time for them to plan for their retirement and retire on their own terms.

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