JioSaavn, with its ‘Replay 2021’ has tracked down the latest streaming trends to find out the favorite podcasts, playlists, and artists of audiences’ by figuring out its platform data for eleven months from January –November 2021.
JioSaavn, one of the largest music and audio streaming service, offers music lovers more than 55 million songs with unmatched clarity and an unbeatable experience.
As per the collected information by JioSaavn, the #1 most streamed artists are Justin Bieber and Jubin Nautiyal.
The most popular Hindi and English artists on JioSaavn include the Indian artists Arijit Singh & Alka Yagnik, and the international artists include DJ Snake & Alan Walker, respectively.
April 21st – August 21st witnessed consistent growth of the K-Pop genre. The most streamed K-Pop band in 2021 is BTS.
The music lovers of JioSaavn warmly welcomed new music albums created by independent artists. B Praak, Stebin Ben, and Payal Dev are some Indian independent artists who became the top artists of 2021.
The most streamed Hindi song is Lut Gaye followed by Thoda Thoda Pyaar and Baarish Ban Jaana, and the most streamed songs in the English language are At My Worst, STAY, and Peaches.
Some other top-streamed hits in 2021 include Tesher’s Jalebi Baby and Dharia’s Sugar & Brownies.
A halt in the release of new songs due to COVID-19 made the old songs in the catalog attain more popularity.
Mera Dil Bhi Kitna Pagal Hai is one such song by Kumar Sanu and Alka Yagnik that became one among the top 20 tracks of this year.
While analyzing the data, Pop became the most streamed favorite international genre. The two genres other than Pop, EDM, and Hip Hop that were recognized include Devotional and Desi Hip-Hop.
Devotional as a genre was getting high streams from July 2021. The growth kept on progressing every month. October 2021 was the month that witnessed the highest streams for devotional as a genre.
While looking at the performance data of regional languages on JioSaavn, Telugu music got the highest streams. The other four regional languages that topped the list include Punjabi, Tamil, Bhojpuri, and Kannada.
Bhojpuri has received a 30% increase in its streaming rate. It became one of the regional languages that witnessed an upward trend from Jan-Oct.
As per the gathered information, podcasts are one of the most preferred sources of entertainment and information for JioSaavn users.
The podcasts in the Bengali language attained a spike during the months April-August 2021. Hindi podcasts maintained an upward surge throughout 2021.
The analysis of the JioSaavn platform’s data showcases the development of the audio streaming industry and online streaming in the entertainment landscape.
The data from JioSaavn also foregrounds the importance of continuous innovation coupled with attending to audiences’ preferences. It would lead the JioSaavn platform to create a unique music ambiance that the audience looks forward to.
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