Rapido’s six-week campaign, ‘Smart ho, toh Rapido,’ has been a huge hit since its November start.
With the campaign, the bike-taxi aggregator saw a 100 percent rise in-app registrations and gained unprecedented exposure, with daily active app users increasing by more than 40%.
As part of the campaign, the platform released two television spots, one for the Hindi-speaking market and the other for the non-Hindi-speaking market. Ranveer Singh and Allu Arjun starred in commercials directed by Sizil Srivastava and Trivikram Srinivas.
The commercials were shown on billboards, radio, television, and other digital media across India. Markets in 14 cities throughout the country were targeted for the promotion.
In the first commercial, Ranveer Singh and Allu Arjun played Babban and Guru, respectively. They advise regular commuters to avoid the inconveniences of taking public transportation and instead use a better choice such as Rapido.
In the second advertisement, Babban and Guru return as barbers, giving their customers advice on how to avoid the inconveniences of traveling by car, beating the traffic, and arriving on time using Rapido.
Both films emphasize the platform’s USP, which is how Rapido’s bike taxis can quickly cut through traffic to provide timely, convenient, and cost-effective rides.
Amit Verma, Head of Marketing, Rapido, remarked of the campaign’s success, “Smart ho, toh Rapido.” He said that Rapido identifies the issues caused by high traffic and tight roads in the country. They introduced bike taxis to alleviate traffic congestion and deliver the timeliest, convenient, and cost-effective option.
They are pleased that their ‘Smart ho, toh Rapido’ campaign has increased in their numbers. They are grateful to be working with megastars like Ranveer Singh and Allu Arjun who have aided them in establishing Rapido as a regular and alternate means of city transit for the public.
Rapido‘s unwavering dedication to providing a flawless e-commerce experience in the hyper-local delivery industry has resulted in a 100 percent increase in overall revenue above pre-COVID levels. The company plans to scale its business operations after receiving $52 million in funding in August 2021, including extending its auto fleet to five lakh by the end of 2021.
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