TCL Electronics India joins FilmG’s MyGlamm Filmfare OTT Awards 2021 as a co-sponsor.
Some years ago, OTT platforms dominated India’s entertainment world. COVID housing closures and residential closures have led many folks to confer with OTT stadiums as a source of entertainment.
The Filmfare Awards have enjoyed and seen the fun of cinema within the regular film business for over six decades. The launch of the second phase allows the brand to expand these awards into the digital industry.
Commenting on the organization, Mike Chen, General Manager, TCL India, said, “We, at TCL, are very excited and proud to partner with Filmfare during this exciting and artistic project.
Similarly, Filmfare also recognizes OTT talents, especially those that have worked hard to stay happy even in difficult times. TCL has also been busy with the launch of varied products, both before and after the vacation season.
In an email, Vijay Kumar Mikkilineni, chief marketing officer and head of AC Business Unit, TCL India, revealed that this year, the corporate has seen good sales of 4K HDR video cameras.
4K was the rationale for this purchase. “The Internet has seen a dramatic increase in numbers during the sales of the Amazon Great Indians and Flipkart‘s Big Billion Days Days. Our online contribution is near 40 percent during (sales),” Mikkilineni said. When it involves buying big tickets, many Indians favor to touch and listen to the merchandise before buying it.
So, how do I persuade them to shop for things online, at this time? Mikkilineni says the change in consumer buying behavior is clear from 2K to 4K, and the preferences of web consumers are visible. He tells us that from a marketing standpoint, this season has been great.
This might be the case when the Indian Premier League (IPL) and Diwali – the 2 body politic events – meet. “It has always been a challenge to supply Mini LED technology for patrons because it’s not common in India. We’ve got successfully implemented a web strategy for offline marketing, integrating the longer term of offline communication and exhibition, in educating customers.
“Mikkilineni added that there’s a giant difference between a smart TV and Android TV. Not all smart TVs with Google TV are approved by Google TV. “At TCL, we’ve got Android TV sets certified by Google TV. Customers need this guaranteed Android to enjoy the unlimited content,” he concluded.
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