The main objective was to remind customers that they don’t have to go out when they can ‘Just McCain!’
McCain handmade burgers are a fantastic fit for any occasion involving burger-eating, including once-a-week dining at restaurants, home food delivery, cinema hall snacking, parties such as birthdays and anniversaries, and family get-togethers.
The first film depicts the inconvenient procedure of online ordering: extended wait times, many phone calls to the delivery person, and all you get is a sloppy, cold, and soggy burger.
The second film depicts the difficulties of leaving the house late at night, in traffic, or cold, rainy weather. Add in the excessive costs at popular burger eateries, and you’ve got a recipe for disaster.
McCain’s delectable handmade burger:
- PROMISES RESTAURANT-LIKE TASTE IN YOUR OWN HOME
- GREAT VALUE FOR MONEY
- EATEN HOT AND FRESH
- READY IN A FEW MINUTES o CAN BE PREPARED HOWEVER YOU LIKE
The films play on the inconvenient nature of outside burgers by juxtaposing them with food views of a McCain burger creation made at home. The tone is humorous but lively, providing a visual as well as audible delight.
Pandemic has taught people numerous ways to enjoy family time, bonding over wonderful food is only one of them, says Swati Jain, Head of Sales and Marketing – Retail, McCain Foods. McCain is dedicated to bringing restaurant-quality meals to your home, with all of the convenience and savings that comes with it.
McCain Aloo Tikki and Veggie Burger Patty help our customers cook the most delectable burgers at home, which can be customised to suit the preferences of each family member. We used digital films and an influencer outreach programme to reach and connect with our audiences.
Digital today allows people the flexibility of different messaging and sharp targeting to reach out to customers, and we leveraged the medium to reach and interact with audiences.
This campaign comes after the previous ‘Iss Festival, McCain Ho Jaye’ campaign.
While ‘Iss Festival, McCain Ho Jaye’ focused on munching during joyful occasions, ‘Just McCain’ highlights the ease of a homemade McCain burger, which saves both wait time and restaurant costs in half!
McCain Foods picked the adaptable Aloo Tikki and Veggie Burger Patty for this campaign, coupled with a subtle integration of French Fries, to create a whole burger meal that the whole family can enjoy.
Credits for the film
The agency was Adfactors PR. Vice President and Head of Digital is Ranjeev Vijay while Vice President, of Creative, is Abhishek Gupta.
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