Nipun Marya has been named Chief Executive Officer of iQOO India, according to the company.
Nipun will be in charge of building the iQOO brand and operations in India as the company focuses on increasing market share and solidifying its position in the premium performance smartphone class.
Nipun has been Director, Brand Strategy for Vivo India for the past 5 years and will now take on the job of CEO of iQOO India. iQOO, the high-performance smartphone brand, has received a remarkable reaction from Indian consumers in the previous two years, bringing amazing performance and innovative power.
In comparison to Q2’21, it grew by an astounding 671% in Q3’21. By 2022, iQOO wants to increase its online market share in India’s mid-premium segment from 5% to 10%.
“Nipun has successfully led Vivo’s development and brand evolution in the India market,” stated Jerome Chen, CEO of Vivo India, while congratulating Nipun on his new role. Vivo’s brand strength and preference have grown over time thanks to his insight and constant focus on customer knowledge. We are excited to see him take over as iQOO’s CEO, and we are convinced he will play a key role in solidifying the brand’s position in India.”
Nipun Marya, CEO of iQOO India, expressed his delight by saying, “iQOO India is at an exciting moment right now.” Today, it is recognized as a premium high-performance brand that has received passionate support from youthful consumers. Our smartphones, such as the iQOO 7, Z5, and Z3, have received the greatest ratings on Amazon in their categories.
“This motivates us to keep working toward our aim of delivering a bold line of game-changing concepts to market in the future.” Marya remarked, “I am eager to take the brand into the next phase of growth, increasing the online market share in the mid-premium class from 5% to 10% by 2022.”
In today’s Indian smartphone market, iQOO is a major participant. Multiple products, such as the iQOO 7 Series and Z-Series, have been released by the firm, all of which have top-of-the-line specs to provide best-in-class performance and a superior gaming experience.
The firm aspires to increase the speed of innovation and answer the demands of ever-evolving consumers under the direction of Nipun Marya.
Nipun will also work on growing iQOO’s premium and mid-premium portfolio in India, given the characteristics of the Indian smartphone market.
iQOO, as a brand, encourages people to pursue their hobbies and strive to be the greatest version of themselves. iQOO as a brand aspires to offer the excitement of adventure to people through technology by delivering unparalleled performance and unique experiences to Indian customers, in line with the brand concept of ‘I Quest On and On.’
In keeping with our philosophy, we design smartphones that offer unrivalled speed and unwavering performance, allowing our customers to follow their hobbies.
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