JSW Sports agent Neeraj Chopra has been selected as the brand ambassador for Disney BYJU’s Early Learn App. His Olympic success in Tokyo has inspired young people to dream big, choose their own course, and never give up.
He has been identified as a real embodiment of BYJU’s ideals of hard effort, dedication, and lifelong learning. As part of this two-year commitment, Neeraj Chopra will motivate BYJU’s young learners to learn in a more creative and participatory manner, as well as assist them to appreciate the value of sports in their life.
“I am pleased to be able to assist make learning entertaining, engaging, and effective for young minds with Disney BYJU’S Early Learn app,” Neeraj Chopra said of the collaboration. Nothing motivates me more as a sportsperson than seeing children learn at a young age and having the opportunity to instill positive values in them.
Learning and training go hand in hand in sports and life, and I hope I can work with these kids to get them more engaged and involved in the learning process.”
Mustafa Ghouse, CEO of JSW Sports, stated, “While much has been written and said about Neeraj’s historic feat in Tokyo, the narrative of how he got it is incredibly inspirational.
We’ve been collaborating with Neeraj to identify significant brand linkages, and this collaboration made a lot of sense because he’s always wanted to work with kids. We hope that Neeraj’s achievement inspires Disney BYJU’s early learners to make the most of this learning environment.”
Neeraj has caught the country by storm after his gold medal triumph at the Tokyo 2020 Olympics, ascending the rankings to become one of India’s most-followed and engaged sports celebrities on social media. His meteoric growth on social media propelled him to be the third most googled sports figure in India in 2021.
In addition, since the Olympics, he has become one of India’s most sought-after brand endorsers, having negotiated long-term deals with tens of big firms.
Neeraj, along with his coach Dr. Klaus Bartonietz and physiotherapist Ishaan Marwaha, has relocated his training base to the Chula Vista Elite Athlete Training Centre this week as he prepares for a 3-month off-season training program in preparation for an important 2022 competition season in which he will compete.
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