Former CEO of Cannes Healthcare Agency of the Year, Havas Lynx, and Global Chief Digital Officer of Havas Health & You, David Hunt, joins a team of trailblazers, including Professor Shafi Ahmed and award-winning CCO Pete Armstrong, to start an independent agency, The Considered.
The Considered is a creative new healthcare marketing firm that’s rewriting the rules for a new era, and it was founded in reaction to the epidemic.
The Considered is reimagining healthcare, unlocking therapeutic advantages, and driving commercial success by eschewing outdated formulae and rinse-and-repeat marketing in favor of innovative alternative thinking.
“In a world permanently impacted by a global pandemic, pharmaceutical companies have been elevated to hero status,” according to David Hunt, CEO, and Founder of The Considered. Now is a once-in-a-generation chance for the sector to capitalize on unparalleled levels of favorable enthusiasm.
“The predictable benefits and potential to save lives are there for the pioneers,” he says, “but healthcare companies must recognize that flourishing in this hybrid and a socially complicated new environment will necessitate new campaigns, a new marketing mix, and a new formula.” It necessitates defying the erroneous norms that have imprisoned our thoughts, and doing it with heart, intelligence, and care.”
Hunt is a wunderkind who got his start in advertising at the age of 18 at Creative Lynx, a Manchester-based digital marketing firm. Hunt rose through the ranks at Creative Lynx, quickly becoming digital director, and then executing a management buyout at the age of 25 for a 50-person agency that quickly grew to 100.
He was the CEO at 30 years old, competing against global industry leaders twice his age, developing the agency to 400 people, and creating legendary worldwide campaigns and industry firsts.
It’s no surprise that Hunt built Creative Lynx into one of the most successful creative healthcare firms in the world, given his upward trajectory. Havas bought it in 2012 after a lot of people noticed it.
Hunt was a key figure in Havas Lynx’s development from a tiny creative agency to a worldwide healthcare communications firm with 400 people, double-digit growth year after year, and big pharma customers such as AstraZeneca, Janssen, and Novartis.
There were several honors during Hunt’s tenure, including the Cannes Lions Healthcare Agency of the Year award, the PME EU Healthcare Agency of the Year award, and the Creative Floor Most Awarded Agency award.
The Considered Method is a brand new way of doing things:
Considered’s methodology and framework help them to overcome creative issues that others are unable to.
The agency’s hybrid model—flexible but with a physical presence—cuts across geographic boundaries and creates fertile ground for unconventional thinking, cross-pollination, and cutting-edge technological solutions—all without the legacy real estate, outmoded practices, and inefficiencies that plague current agency models. It’s referred to as “talent without waste.”
A fresh thought and improved value is a natural offshoot of The Considered’s structure, diversity, and sheer multiplicity, which includes individuals from much geography, faiths, political, and cultural communities.
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