It is an obvious fact that once an online delivery system comes into place in the Indian market, it wouldn’t take long for it to succeed.
We have experienced fast deliveries for our favorite dishes through Swiggy and Zomato and materials that range from clothes to household appliances through Amazon and Flipkart. Now we have the opportunity of having daily groceries delivered to our doorstep within 25-30 minutes on order.
Known competitors in this division include Dunzo Daily, Swiggy Instamart, Ola, and Zepto, all delivering within the same time range. Grofers, one of the fastest and leading platforms for grocery delivery that also comes under this list, has changed its name to Blinkit.
These brands have been quite essential and helpful at times during the pandemic but have also now raised the bar in terms of consumer expectations. These brands have set up stores in every neighborhood for quick delivery to reach the expected time.
It is stunning to see how the system has changed over the years. If we look back about 10-15 years, people had to wait for weeks or even months for a courier to be delivered. This system of delivery has had an extraordinary effect in India owing to the pandemic since 2020, but it does raise the question of a radical change in consumer behavior when it comes to awaiting deliveries in the current timeline.
The CMO of Dunzo Daily has explained that during the pandemic, customer orders for healthy food had shown an increase as many of them were focused on immunity-boosting. Now that the customers are used to it, early or timely delivery seems to be the bare minimum. It has led to delivery brands putting in more effort to expand delivery radius and ensure that the orders reach on time.
He also mentioned about availability of products with enough stock to meet customer demands.
Indrajit Mukherjee, the managing partner of dentsuMB India, states that this effective system, which is proposed to be a trend has now become the new normal. The startups as well as the established brands will continue to improve their application and delivery and make it easier for the consumers.
He also adds that while this benefit the consumers in many ways, one must also consider the delivery agents and teams who work behind the system as they face massive pressure to satisfy the customers.
Harish Bijoor, is a business and brand strategy expert. He explains that in the case of online or offline shopping, consumer behavior will be the same.
They need superior service and speed. He remarks that consumers carry two currencies – time and money, of which time comes out as the dominant.
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