- Encouraged by the success of 1st edition of Vedix Beauty Festival which added 40% to the bottom-line, brand announces 2nd edition of Soundarya Beauty Festival
- Becomes the first pure play D2C brand to host a month-long beauty festival second time in a row
- Launches limited edition gift packs to celebrate festivities with over a million customers ahead of Christmas & New Year celebrations
- Brand will run a massive social media campaign #ChristmasKindness
- Vedix Beauty Festival saw 1,40,000 customers placing an order with them in a single month
- With the 2nd edition, the Company expects close to 2,00,000 customers ordering as the offers would be live exclusively on Vedix.com
- Vedix is World’s first customised Ayurveda beauty tech brand
Mumbai, 21st Dec 2021: India’s largest customised Ayurvedic beauty brand, Vedix is all set to launch the second edition of Vedix Beauty Festival ‘Soundarya’. After receiving an overwhelming response to the first edition, which saw 1,40,000 customers purchasing a range of beauty products from Vedix, the company is expecting to touch 2,00,000 orders with the 2nd edition of the Soundarya festival.
Vedix launched the 1st edition of the beauty festival in October, which resulted in 40% growth in the bottom-line. The social media and influencer led campaign reached over 26 lakh users online who engaged with the brand on their platform and various social pages.
The brand is rolling the red carpet out for customers looking for lucrative deals to usher in Christmas and New Year festivities.
Season 2 of Vedix Beauty Festival promises to be bigger, better and packs in loads of surprises. The brand will be offering massive discounts, hosting flash sales and sharing free giveaways. Vedix has designed and conceptualised a beautiful, limited edition gift box – Vedix Festive Bhringadi Hair Kit keeping the festive spirit of gifting in mind. The limited Edition Gift Box comes with 4 Bhringraj infused, curated products for naturally healthy & strong hair. Bhringraj promotes healthy hair growth and lustre. The cooling properties of Bhringraj help balance scalp and hair conditions.
Jatin Gujrati, Business Head – Vedix, says, “As we bid adieu to this year and look forward to the New Year, as a brand we want to cheer up our audience. The second edition of Vedix India Beauty Festival aims to set the stage for a beautiful year ahead. Our special offerings and deals are sure to make customers smile with joy. This year while you order plum cakes, chocolates and cookies, pack a Vedix beauty gift box along. Our boxes are filled with the goodness of Ayurveda that will offer impeccable beauty solutions for one and all.”
Vedix will run a massive digital campaign #ChristmasKindness from 24th Dec 2021. The Campaign will feature Vedix customers with their stories of family bonding and togetherness as they ring in the Christmas and New Year.
They will be picking out various people and will be sending them their boxes of happiness.
Here’s how we are going to select different people –
Introducing Vedix beauty festival’s Christmas kindness Giveaway week with – 7 Giveaways 7 days and 7 exciting gifts.
The campaign will be designed on the ethos of the brand as they plan to celebrate stories of ‘New India’. The brand that believes in holistic nurturing of beauty and with his or her special gift boxes promises to add smile and joy to everyone’s face. At Vedix, gifting is all about emotions and keeping the sentiments in mind, this beauty festival takes celebrations a few notches higher.
The ‘Soundarya’ Festival will feature specially crafted deep discounts, flash sales on festival days Christmas and New Year.
New packaged gift boxes will be up for grabs — Vedix Glow Kit (Face oil, scrub, clay mask, toner and face roller), Vedix aromatic bath ritual kit (Body wash, Body lotion, Body scrub, Body mist, loofah and a lip balm) and Bhringadi hair strengthening essentials kit (Shampoo, conditioner, booster oil and hair mask).
The beauty festival is going to be live from 24th Dec to 27th December on Vedix.com exclusively.
