Instagram Messaging Automation is designed to revolutionize the whole shopping cycle.
From brand discovery to post-purchase support, companies large and small throughout the country are preparing for a new marketplace thanks to the recently introduced automation API.
With Yellow.ai’s award-winning conversational AI platform allowing the app to deliver CX and support in over 100 languages, businesses must familiarize themselves with the API and maximize its value to grow and nurture their enterprises.
In a panel discussion conducted on the topic, “Instagram Messaging Automation- A Game Changer for Brands” the panelists discussed how brands’ social media interaction has grown over time and about the shifting nature of transactional exchanges between firms and their clients.
It also looked at chatbots’ many use cases, their practicality in terms of customer interactions and experiences, and how much farther they may be employed in terms of consumer acquisition and retention.
Neil Barman, Chief Growth Officer at Yellow.ai, kicked off the conversation by discussing how automation can help with every phase of the customer journey.
Ekta Agarwal, Strategic Product Partnership Manager, Meta, speaking with authority as a member of team Meta, explained how the functioning and strategies of businesses and target groups on Instagram have evolved.
The epidemic, according to Agarwal, has expedited this rise, with many individuals working from home and businesses large and small utilizing messaging applications to stay in touch with clients and staff. Instagram had become the de facto channel for brand discovery and interaction.
Instagram currently exists in every part of the consumer funnel, according to Shreya Sachdev, PUMA’s Head Marketing, underlining the platform’s ubiquity.
The majority of consumers are on Instagram, which makes it easier to reach out to those who aren’t necessarily captive audiences, who don’t frequent stores, or aren’t aware of the goods.
She went on to say that it has grown to help PUMA maintain in touch with customers who have already purchased their items, whether through reels and stories and a variety of other features or to solve sales and post-purchase questions.
The other panelists agreed that automation will transform the entire process and open up a plethora of new marketing options in the short and long run.
From providing immediate gratification by supplying a discount code for a buyer’s next purchase to innovating movie marketing strategies and recommending entire ensembles from fashion brands to alleviate a major pain point for consumers who want a complete look.
Consumer-brand connections will undoubtedly turn a new page as a result of the automation.
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