New Year’s Eve is frequently linked with overindulgence, followed by a massive hangover the next day.
So, to celebrate the New Year, Burger King India has introduced the #SoberWhopper, a juicy, cheesy, flame-grilled double patty Whopper created especially for guests to enjoy the 1st of January firsthand.
Burger King India, one of the country’s fastest-growing QSR businesses, has launched a limited-edition whopper campaign for the New Year. The last week of the year is known for its excessive partying, and many people look forward to starting the new year off on a high note.
The #SoberWhopper, loaded with goodies and just the right amount of carbs, is the ideal pick for anyone eager to kick off the New Year without the hangover from the previous night’s festivities.
A digital film will be used to promote the #SoberWhopper campaign.Additionally, the firm has launched the #SoberWhopper campaign on social media, which requires participants to shoot after-party photos, share them, and tag @BurgerKingIndia on social media handles in order to win a free Sober Whopper.
FoxyMoron was in charge of the campaign’s conception and execution (part of the Zoo Media network).Guests can get these limited-edition Sober Whoppers only through the Burger King Mobile App from December 28 to January 5, 2022.
“Our strategy is to constantly hack contemporary moments and culture,” stated Kapil Grover, Chief Marketing Officer.We’re back with another Topical Campaign named #SoberWhopper after a successful Cricket Hack campaign.
The #SoberWhopper was created to ensure that our visitors could start the New Year on a Whopper note, no matter how hard they partied the night before.
The promotion allows us to provide a limited-time Whopper only available on our BK App, in addition to improving brand awareness and consumer engagement.
The #SoberWhopper can be ordered or acquired for free by tagging us on social media.
Our final advertising for the year 2021 wishes all of our guests and everyone a safe and happy new year.
“Burger King as a brand has a unique way of engaging with its TG of GenZ and Millennials,” stated Pratik Gupta, Co-Founder Zoo Media & FoxyMoron.
While most businesses focus on ushering in the New Year, Burger King chose to focus on the unique touchpoint of the customer’s sentiment the morning after, when all the fun and frolic has worn off and all you want is fantastic food.
Follow and connect with us on Facebook, LinkedIn & Twitter
