Ixigo, the travel-focused platform, launched a new campaign ahead of 2022 with a futuristic concept.
This concept introduces a possible journey to Mars, where the people involved in the background behave similarly to how they behave in a train station.
The ad beautifully depicts how the future travel situation would be. The video starts with the caption ‘agla station mars’ and gears up the audience for what would be in the distant future.
Though the ad gives us an insight into how future travel would be, it does not miss out on mundane Indian customs that we regularly witness in an Indian railway station.
The ad that was conceptualized and produced in the studio recreates the fun and familiar moments in a passenger train.
The video features passengers dressed up as astronauts pushing their luggage on a trolley to a platform located on the red planet. We see passengers calling upon coolies, who are also in space suits, to carry the passenger luggage. The space coolies are pushing the luggage to the PNR charts.
We also see a fun moment where tea sellers, dressed in space suits shouting out tea and snacks for the passengers. They are also selling neer, but since they are in space, it has been changed to space neer.
The passengers are shown getting out of the shuttle and taking pictures and selfies on mars. Passengers are also seen going to a taxi station on mars to book cabs. Inside the shuttle, we see the passengers playing card games while their luggage’s are locked to a bar from floating away due to zero gravity.
Aashish Chopra, who is the VP of Content Marketing at Ixigo, stated that as the year was ending, the company wanted to send the year off with a special campaign, something that would be extraordinary.
The director insisted that the new ad must be relatable but had never been done before. He explained that while discussing ideas, mainly what-if scenarios, the team collectively came up with an idea associated with space and mars.
An ad where train experiences relatable to many have now been placed on the neighbouring planet. The ad had a solid response with over 1.7 million views and 90 thousand likes on YouTube.
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