In 2021, the digital transformation and adoption trend continued to accelerate.
From the advent of new content forms, the growing popularity of short videos, and cryptocurrencies spurring discussions about the future of finance, to Facebook’s new identity embracing the metaverse and creators earning money on Instagram, the future of finance is being discussed. Everything happened during a year in which most individuals remained confined to their houses.
The epidemic has escalated and will continue to accelerate processes that were already fundamentally changing the economy. In 2022, Zenith predicts a 14 percent increase in worldwide digital ad spending, up from a previous projection of 10%, with 9 percent growth in 2023 and 10% in 2024. While 2020 was a year of learning, 2021 was a year of adjusting to the new.
Experts in the digital sector review key advances in 2021, record significant patterns anticipate the forthcoming digital currents in 2022, which the digital industry is currently leaning toward.
“Digital Sector Evolutions in 2021”
‘Bharat’ has joined ‘India’ in the digital world to stay connected and amused until 2021, thanks to deeper penetration of mobile Internet across Tier 2 and 3 cities. The country’s customers’ awareness, confidence, and spending increased as the year went by. This year, Indian retail rode a wave of change into the next phase of its expansion, aided by the expanding digital marketplace.
The creative revolution in short-form vertical video content revolutionized the way Indians consumed information. Localized influencers arose as a result of corporations becoming more choosy in acquiring a particular, regional audience.
Vernacular content accounted for a large portion of media streams, with an equal demand from native audiences. This move was picked up by global outlets.
Prevailing trends
Between 2020 and 2021, brands humanized the way they communicate with and/or react to their communities. Experiential marketing has risen in popularity, with a strong emphasis on social listening. The need for wise decision-making, underpinned by changing customer needs, has been highlighted by several social intelligence technologies.
With in-house processing of regular analytical work and collaborative attempts to unearth deeper strategic insights, the social intelligence business appears to be developing and maturing. Deep-impact communication has begun at scale thanks to data-driven creative storytelling.
Because of the dangers of direct contact and the change to a work-from-home lifestyle, chatbots have expanded their conversational capabilities to bridge the gap between vendors and buyers. Consumers are more accepting of chatbot-led query resolutions this year, which is a watershed moment.
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