Reminding people, the importance of self-love, Boro Plus launches their new campaign #EkJhappiForMe.
Boro Plus is a well-known brand that comes under the company, Emami Group. With a growing global presence, it is a leading and favored personal and healthcare company from India.
Emami Group is one of the FMCG (Fast-Moving Consumer Goods) companies in India, it caters to a variety of niche groups in the personal and healthcare areas.
A trusted brand in India, Boro Plus has a wide range of expertly crafted Skincare products suitable for everyone, including Body Lotions, Aloe Vera Gels, Soaps, and Body washes, Hand Sanitizers, Skin Hygiene Liquid, and Powders.
The company launched its latest social initiative promoting its product Boro Plus Lotion.
#EkJhappiForMe emphasizes the significance of enjoying every small moment that occurs throughout our daily lives.
The theme they convey through the campaign is self-love, the importance of appreciating oneself, and one’s small triumphs in life.
Everyone now leads a busier life where often they don’t find time for themselves, the campaign is relevant and addresses the issues that today’s generation faces; the growing need for good mental health, and to take time for self-appreciation.
This innovative new social drive tells everyone to give themselves a hug appreciating all their efforts, reminding them to love themself.
The brand launched this social initiative on the social media platform, Instagram via its popular feature Reels.
Popular dancer and choreographer, Shakti Mohan leads the campaign as she released a short video sharing the importance of self-care and self-love, taking it to Instagram reels with #EkJhappiForMe.
She encouraged her followers to join in on the social initiative by posting self-love moments on the digital platform, Instagram Reels using their hashtag and the Boro Plus Social Initiative soundtrack.
Content Creators including Vaishnavi Rao, Roshni Walia, Ishpreet Dang, and Kanika Mann also took part in the campaign.
Mad Influence and Emami Group joined hands for this campaign, to spread this beautiful and powerful message to everyone.
Many users had also followed up with their influencers, joining the initiative. Celebrating their small victories and praising themselves, they supported the #EkJhappiForMe campaign.
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