Until January 1, the promotion ‘Don’t drink and swipe’ was running on digital displays across Mumbai, Delhi NCR, Bengaluru, Hyderabad, Chennai, Kolkata, and Pune.
CRED, a platform for consumers, companies, and financial institutions that promotes responsible financial behaviour, has created an eye-catching Out of Home and activation campaign to encourage people to rejoice responsibly.
The campaign, titled “Don’t Drink and Swipe,” will run until January 11 on digital displays in high-traffic places, residential areas, and establishments across Mumbai, Delhi NCR, Bengaluru Hyderabad, Chennai, Kolkata, and Pune.
A credit card colliding with a POS machine is featured in the Don’t Drink and Swipe campaign, conceived by CRED and implemented by Max Publicity (A unit of tribal communication) and Rapport Outdoor Advertising Private Limited.
A damaged screen, for example, has a significant impact in conveying the idea of safely using a credit card. #CREDSanta Deepika Padukone is participating in CRED’s current Cheer Days campaign, which includes special incentives, jackpots, and surprises, as well as daily activities.
To make things even more exciting this year, the CRED Santa – Deepika Padukone, one of India’s finest actresses – is the most significant surprise part of the campaign. She’ll unlock the closet to reward CRED members and potential members who play and win the jackpot on the app.
“At CRED, we encourage financially responsible behaviour through awards, CRED coins, and special deals,” stated Trupthi Shetty, CRED. We’re reinforcing the message of using credit cards responsibly over the holiday season with the unique ‘Don’t Drink and Swipe’ ad.”
This year has been full of highs and lows, ups and downs in all of our lives. But, as the year draws to a close, it’s time to reflect on what’s good in our lives, appreciate it, and look forward to the coming year.
The campaign will involve daily activities, which will vary from day today.
Members who win special jackpots can win up to three items from Deepika’s closet, as well as other spectacular rewards.
CRED members may also earn up to Rs. One hundred crores in prizes and cashback. Easter Eggs, Online streaming games and puzzles, Baking and Cooking, Style Talk, and presents ranging from grooming to electronics and household appliances are among the activities.
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