The advertising sector in India and around the world is rebuilding much faster than thought following the pandemic crisis.
The study conducted by Medibrand’s Magma found that digital and TV shows an upward trend.
Traditional media like print is also showing considerable good growth. For channels like OOH and experiential, but there is reason to believe that 2022 will provide some relief.
Socially relevant campaigns
Many brands shifted to purpose-driven marketing in 2021. We also witnessed agencies think of something some great solutions to address customer issues.
As a result, there has been a transition from hard-selling to storytellers who are also problem-solvers, and we hope this trend continues.
IoT, AI, ML, NFT, and 5G are all terms these days
Youth and Technology are going to be the two important growth driving factors. IoT, AI, and machine learning are advancing rapidly across many industries. That is what leaders in the creative business must keep up.
In digital marketing 2022 will be a year of rising demand for integrated creating content, AI-led gamification, and blockchain services. Brands will deploy 3D avatars and interactive tales for digital advertising in 2022, the year of animated discussions.
The 5G network will be a major driver of IoT and other intelligent automation applications growth.
The number of nano and virtual influencers will grow
With social media’s widespread adoption and growing user population, 2021 was a watershed moment for influencers, particularly micro, nano, and virtual influencers.
To react to changing business needs, the influencer marketing sector will continue to grow in 2022. Another breakthrough that will change how content is produced and delivered by influencers is the application of AI and ML in social media platforms.
Moment Marketing is on its way to becoming mainstream
Moment marketing is a promotional approach that uses trending news, events, or occasions to create traction and increase brand recognition and sales. It is mostly employed by brands on digital media and social platforms.
Mirabai Chanu made a small comment about wanting to eat some Pizza after her spectacular win at weightlifting. Domino’s jumped at the chance to be front and offer an international winner a lifetime’s worth of free Pizza through a Digital Activation Pact with the brand. This move triggered Domino’s brand mention.
Regionalism is on the rise
In the future years, regionalism will be one of the most prominent themes. People will gravitate toward themes and proposals that appeal to them when they obtain more content that is culturally significant or about where they come from or live.
Hybrid model marketing
Hybrid marketing, in general, is indeed a holistic, integrated approach that utilises both traditional and digital marketing tactics. The hybrid model sits in between the traditional and in-house versions, combining the best features of both.
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