In collaboration with Investors Clinic, Mirchi has launched the sixth season of its flagship property, ‘Mirchi Flat 983.’
‘Mirchi Flat 983’ is one of the most well-known properties in the radio industry, based on the concept of holding a thematic contest in which the winner is awarded a flat.
Mirchi’s goal is to recognize the work of frontline warriors in the still-ongoing COVID-19 conflict by championing the season’s theme, ‘Jinhone bachaye ghar, Unke Liye Ghar.’
The sixth season of ‘Mirchi Apartment 983’ will be satisfying an unsung COVID-19 hero with a flat in Greater Noida, based on the specified topic.
In this season of ‘Mirchi Flat 983,’ the audience is invited to select a frontline worker who, in their opinion, truly deserves to win the flat because of their contribution to helping families and individuals survive COVID-19.
The public can share the pandemic heroes’ stories and send in entries on-air, as well as on Mirchi Delhi’s Facebook and Instagram pages.
Mirchi will narrow down the nominations and present them to a distinguished team of judges, including Nida Hasan, Country Director, Change.org, and Harteerath Singh, Community Development Director, Hemkunt Foundation, who will choose the winner for season six of ‘Mirchi Flat 983. Mirchi will not only recognize the winner with a flat but will also promote their story on-air for its viewers to admire and highlight their determined efforts in the fight against COVID-19.
“We are happy to bring back one of our most popular properties—Mirchi Flat 983—for a new season,” Shivangini Jajoria, Senior VP and Senior Business Director, Mirchi, said of the debut. We’ve always sought to bring pertinent societal problems into focus through ‘Mirchi Flat 983,’ such as inter-religious marriages, an Indian soldier’s sacrifice, and the goodness of completing selfless deeds,’ and spotlight those engaging stories that originate among our fans.
“With the theme of ‘Jinhone bachaye ghar, Unke Liye Ghar,’ we want to utilize this occasion to recognize the efforts of our COVID-19 soldiers while also allowing audiences to give back through ‘Mirchi Flat 983.'” We hope that by launching this program, our listeners in the Delhi NCR will be able to bring attention to the experiences of those who have been marginalized.
RJ Naved, RJ Sayema, RJ Rochie, and RJ Taran, Mirchi’s renowned RJs, have actively encouraged fans across radio and digital channels to put in entries for ‘Mirchi Flat 983.’
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