Zee5, India’s most popular OTT platform, has released the Zee5 Intelligence Report. The current and developing trends in the Indian EdTech industry are revealed in the ‘ZEE5 Intelligence Monitor’.
EdTech is one of the report’s core areas, and it is quickly increasing in India. Parents from both urban and non-metro areas have different expectations and behaviours when it comes to online schooling and Ed-Tech apps.
The ‘ZEE5 Intelligence Monitor,’ a first-of-its-kind offering, aims to find transformative customer behaviour, attitudes, and ambitions across numerous industries. This is for a variety of industries, like EdTech, online gaming, and e-commerce, as well as audience groups from diverse demographics and geographies.
The study shows the new normal in terms of consumption patterns and a strong progression to a Hybrid learning environment to uncover the key development drivers for the Indian EdTech industry from a marketer’s and advertiser’s perspective.
Ed-Tech Report: Key Insights from the ZEE5 Intelligence Monitor
- 50% of parents wish to make e-learning a permanent part of their children’s education.
- During lockdown, 46% of parents used e-learning for their children.
- E-learning has helped their children’s academic success, as per 47% of parents.
- When it comes to choosing online learning, 63% of parents see it as an investment in their child’s future and say that cost is no longer a factor.
- Around 40% of parents mentioned Internet connectivity as the most serious obstacle to online learning.
- E-learning, according to 50% of parents, has developed and will become a permanent element of education.
According to projections, the Indian EdTech business is expected to be around USD 700 to 800 million by 2020. By 2025, it is anticipated to cost us $10 billion.
According to projections, the Indian EdTech business is expected to be around USD 700 to 800 million by 2020. By 2025, it is anticipated to cost us $10 billion. In 2019, USD 553 million was invested in the category, which climbed to USD 2.2 billion in 2020 and is now worth USD 1.9 billion.
The EdTech revolution has been one of the most major advancements in Indian education, with the democratisation of education being the most significant benefit. Without a doubt, the future of education will be a hybrid model that mixes offline classroom-based learning with the innovation and creativity provided by EdTech platforms.
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