ABBY’s, South Asia’s most prestigious awards for creativity, media, and communication, has partnered with The One Show, the world’s most renowned award program in advertising, design, and digital marketing, thus sharing the stage with other international and regional award platforms.
By adding worldwide standards of judging, jury selection, and transparency to the already acclaimed and established Indian Awards brand, the organization establishes a new gold standard in recognizing and honoring the region’s best creative.
One of the most coveted honors, The One Show’s Gold Pencil, has been regarded as one of the top accolades in the international creative industry for over 40 years. The One Show has a long history of honoring some of the most groundbreaking ideas, developed by some of the world’s most brilliant minds in the field of creativity.
Addressing the gathering, Kevin Swanepoel, CEO of The One Club for Creativity, said that as the world’s best non-profit advertising and design awards program, the One Show was honored to be connected with the Ad Club’s Abby Awards.
The One Show was dedicated to lifting the bar on creative judging standards around the world, and with India already emerging as a new global creative powerhouse, the Abby Awards will add even more luster to an already prestigious domestic creative program.
Since 2004, the Abby Awards have represented the South Asia region, which encompasses India, Sri Lanka, Nepal, Bangladesh, and Pakistan.
The Abby’s will cover categories such as Direct, Design, Digital, Mobile, Technology, Still Craft, Digital Craft, Radio-Craft, Video Craft, Brand Activation & Promotion, Branded Content & Entertainment, PR, Broadcaster, Publisher, making it a genuine overall communication award.
The Abby’s will participate in Goafest in collaboration with the AAAI. After a two-year hiatus owing to the epidemic, this year will be the thirteenth Abby Award at Goafest.
The Abby Awards, presented by The One Show, are set to reintroduce not only excitement to the communication business, but also global recognition as the region’s undisputed number one platform for inspiring creativity in marketing, advertising, and media.
One Show will reveal the list of international judges when the selection process for both the Indian and international panels has begun.
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