Suhana is one of the most popular masala brands in western India. They intended to expand their footprint and improve market share by venturing into additional categories, despite their experience and position as a leading player in this field.
Suhana is a tasty legacy that satisfies your soul. It was a pioneer in India for ready-to-cook spices and an uncommon blend of tastes in masalas.
They’d decided on Curry Mixes as the market they intended to enter, and they wanted to start by talking about their vast selection of Paneer Mixes from a communication standpoint.
No matter where you go in India, you’ll discover a meal that honors this unique ingredient – paneer.
Its popularity may be seen in the fact that it is eaten in a variety of cuisines across the country.
Suhana has recognized our nation’s obsession with paneer and has created a wide selection of Paneer Mixes.
The goal was to capture this feeling and convey it through a strange but lovely story. The narrative is an attempt to reach out to the “paneer lover” in every one of us and convey the message that if you love paneer, you must adore Suhana’s Paneer Mixes.
Suhana is the only person who can make paneer taste as good as she can.
“Paneer to us Indians isn’t simply an ingredient; it’s a feeling,” Sideways Creative Leads Sameer Sojwal and Sreekumar Puthan Veetil stated of the campaign.
We sought to capture that in a unique way by creating a family that is ‘Mad Over Paneer.’
Throughout it all, we wanted to convey how Suhana understands this passion and, as a result, is the greatest option for anyone who enjoys paneer.
“Indians love their cuisine, and it is this love that encourages Suhana to work hard to bring them the numerous flavours they adore,” stated Vishal Chordia, Director – Marketing & Strategy, Suhana.
This necessitates the ongoing development of spices and mixes for a variety of foods they like from time to time.
Paneer is, of course, a popular dish among most Indians. One such amazing ingredient is paneer.
Making advertising is a method for us to show people that we understand their passion for food.
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