An initiative to support the growth of D2C brands in India
New Delhi. 9th February 2022: Pickrr, a leading SaaS-based logistics startup, has announced “The Super Startup” Awards in association with Your Story. ‘The Super Startups’ Award is an exclusive opportunity for Indian Direct-to-Consumers brands across all sectors to participate and get a chance to win the title of Alpha Star and Emerging Superstars.
The award aims to put the spotlight on brands that have managed to build, innovate and scale. Participating D2C startups will be evaluated based on their innovation, social media presence, revenue, business growth, etc. Winners of the renowned awards will benefit from Pickrr miles worth Rs 200K and get a direct entry to Your Story’s Brand Accelerator program. Moreover, they will have a chance to connect with VCs and investors, exclusive excess to the mentorship programs with industry experts, including Mr. Rhitiman Majumder, CMO and Co-Founder Pickrr, Mr. Gaurav Mangla, CEO and Co-Founder Pickrr, Shradha Sharma Founder & CEO, Your Story, Chaitanya Ramalingegowda, Co-founder, Wakefit, Arjun Vaidya, Venture Lead, Verlinvest, Aishvarya Murali, Ex-head of marketing, Ola and Furlenco.
Two award categories invite brands from the various genre like Food and Beverage, Beauty and Cosmetics, Fashion and Apparel, Health and Wellness, Home and Lifestyle, Accessories, Personal Care and Consumer Electronics to nominate themselves.
Companies that have annual revenue of over 5 Cr per annum, has raised series A/B funding and whose online business contribution is more than 50% as compared to their offline stores are eligible to participate in addition to the below-mentioned selection criteria:
Alpha Star – Brands based out of tier I cites with an order volume of more than 35K
Emerging Superstars – Brands from tier II and III cities with an order volume of more than 5K
Commenting on the one-of-a-kind awards, Mr. Gaurav Mangla, CEO, and Co-Founder of Pickrr, said, “The Indian direct-to-consumer (D2C) ecosystem might have been late to bloom, but it picked up pace massively during the COVID-19 pandemic. The surge in the sector’s growth can be assessed by the fact that the D2C sector in India will be worth $100 billion by 2025 and at least 10,000 D2C brands in India have managed to pave their way into a consumer’s daily life.
Pickrr has always been very active in supporting and empowering the D2C brands in India. We believe that our initiative to promote these brands will motivate the other upcoming brands to grow. This award is one of our ways to show our support to this growing sector.”
Sharing her views on the Super Startups awards and association with Pickrr, Ms. Shradha Sharma, Founder – Your Story, said, “It’s the best time to startup and as we have thousands of super startups building and creating the new India story, we bring to you ‘The Super Startups awards’ our super initiative to celebrate and empower the super D2C brands of India.
YourStory is proud to collaborate with Pickrr to recognize the emerging super D2C brands and enable them with investment and infrastructure to scale. Let’s assemble and cheer for our startups making impossible dreams come true.”
Companies can fill their nominations on – Here
Dates for the award will be announced shortly!
