It is a technology that will surely change Bharat into India,” declare Anshuman Das, CEO, and Co-founder, Careernet.
The domestic talent solutions provider was co-founded in 1999 by the IIT Delhi alumnus, and over two decades has seen the Indian and global job markets experience a paradigm shift.
Keeping this in mind, Career net currently announced the start of its new corporate brand recognition. As part of the rebranding process, Careernet has renovated its logo and website design, anchored around the organizations “We Make It Happen” philosophy.
“When we restarted in 1999, the hiring space in India had less than 10,000 companies, mostly mom and pop firms. It was nothing like the billion-dollar industry that exists today. The sector reduced the structure and technology at the time,” recalls Das, noting that today Careernet has more than 2,000 employees around the country and is one of the largest tech hiring companies in India.
The rebranding shows the company increasing its service offerings to deliver the best solutions for its clients with people at the center. This is also shown in Careernet’s brand logo, where the ‘c’ and ‘n’ elements come together to form a human.
The new logo’s meaning is multi-layered, with the first yellow graphic emphasizing a smiling emoticon as well as the letter ‘c.’ The blue, which is perfectly integrated with the structure of the letter ‘n,’ represents the human connection similarly.
Careernet’s new branding and strategy revolution come at a time when the company has big plans to redefine recruitment in a post-pandemic world. Das believes that after US, India is the most thrilling market for tech, even if for companies, employees, entrepreneurs, or anyone in between, noting how companies across different industries have come to adopt tech solutions to survive and flourish.
With its global network of employers and candidates, its industry expertise, and business intelligence, Careernet is looking to expand its already desirable portfolio. “We want to extend 100 million candidates in our ability and 5,000 employers over the next five years,” says Das.
“While our objectives have always been on the B2B space, plans are proceeding to enlarge our B2C services through complete tech-driven career platforms, which will bring about more opportunities for candidates, so that’s something to look forward to,” concludes Das.
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