The Bureau of Outreach and Communication (BOC), erstwhile Directorate of Advertising and Visual Publicity (DAVP), has expense Rs 118.48 crore on Print, TV, and radio platforms in 2021-22 till February 10, shows data provided by I&B Minister Anurag Singh Thakur.
The Bureau of Outreach and Communication (BOC) founded from the merger of the Directorate of Advertising and Visual Publicity (DAVP) with two other departments is the nodal agency of the Government of India for promoting by various Ministries and organizations of the Government of India, including public sector undertakings and autonomous bodies.
A closer look at the BOC expends disclose that in 2021-22 it has spent Rs 96.39 crore on 5,608 publications, Rs 8.13 crore on 168 TV channels, and Rs 13.96 crore on 368 radio stations. Established on December 8, 2017, by integrating the erstwhile DAVP, Directorate of Field Publicity (DFP), and Song & Drama Division (S&DD), the BOC focused to give a 360-degree communication solution to the Ministries Departments and Public Sector Undertakings (PSUs)/autonomous bodies.
It acts as a counselling body to the government on the media policy. Relatively, the total government advertisement spent by the BOC on the three mediums stood at Rs 329.38 crore in 2020-21. This included Rs 197.49 crore on 5,211 publications, Rs 69.81 crore on 317 TV channels, and Rs 62.08 crore on 378 radio stations.
In 2019-20, the advertisement spends totaled Rs 452.03 crore with Rs 295.05 crore being spent on 5,326 publications, Rs 98.69 crore on 270 TV channels, and Rs 58.29 crore on 350 radio stations. Interestingly, during FY 2018-19, the BOC spent a massive Rs 772.77 crore – Rs 429.55 crore on 5,631 publications, Rs 149.96 crore on 298 TV channels, and Rs 193.26 crore on 325 radio stations.
Going back to 2017-18, the government’s total advertisement spending stood at Rs 922.12 crore. This included Rs 636.09 crore on 6,782 publications, Rs 153.02 crore on 265 TV channels, and Rs 133.01 crore on 273 radio stations.
Therefore, in the last five years, the BOC has spent Rs 1654.57 crore on publications, followed by Rs 479.61 crore on TV channels and Rs 460.6 crore on the radio. Together it stands at Rs 2,594.78 crore.
BOC’s advertising investment from 2017 to 2022.It is also to be noted that since 2017-18, BOC has expense Rs 7.20 crore for advertising on social media.
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