India is the third largest podcast listening market in the world, which is only estimated to increase further with time.
A digital audio file that can be shared or downloaded to a personal device to listen at your own choice of time is called Podcast. Streaming applications and podcasting provides integrated and convenient service to manage a your consumption across sources and playback devices. Users can also find and share podcast episodes through various Podcasts search engines.
Long format of audio content has gained a huge popularity and with Mainstream channel like ABPlive, Spotify, Clubhouse and other similar platforms riding the wave of New Audio podcasts Content.
One of the leading podcast medium, Abp live has said to have found a loyal listener base, which projects it’s immense growth potential. However, the age group of 18-25 years has found to be an important and growing audience set in the last year for this type of content according the the experts. The age group of 35-45 years is also positively leaning towards podcast consumption, making it a great platform, for brands to market their presence.
Many platforms are experimenting with audio content to draw the attention of marketers too. Previously Radio channels were the first one’s to come out with Podcast as the extended piece’s of content, because of their already existing Understanding in that medium. Although they have grown quite a lot since.
India is the third-largest podcast-listening market globally says KMPG (a counting firm) also it’s value is expected to grow at Rs 176.2 million by 2023, which is 34.5 per cent (compound annual rate of Growth) CARG.
It was also noted that Audio as a medium more preferred, when it comes to listeners as well as advertisers. eMarketer’s report in April 2020 says 49 per cent of users prefer using audio platforms.
A New favourite for the Advertiser:
ABP Live podcast has emerged as an influential platform with many opportunities to offer for advertisements. The reason behind the brand’s increased interest and spending is that it works more effectively when compared to traditional advertising methods, thus providing greater results.
With podcast being a popular medium, especially among youth, as it teaches them more about self-love, helps in discovering new hobbies, cope with anxiety, or simply entertain themselves through the medium of ‘Podcast’s.
Opening Doors For Advertisers and Regional Content!
ABP Live provides a significant opportunity for advertisers and the continuous demand for Podcast will provide more opportunities to Marketing Advertiser’s.
Meeting the demand for regional content!
ABP is working to provide people with a Podcast of their own comfort language, after seeing a surge in demand for regional language Podcast’.
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