Jaro Education, an EdTech firm communicating high-quality executive education programs to working professionals from top respected institutes across the world has established its marketing budget spend of over INR 100 crores for the fiscal year 2022-23.
The budget will be assigned to the asset of learners across the globe increasing corporate offerings, expanding program portfolios, and brand awareness activities.
Catering to the needs of working professionals by offering varied management programs through online mode with the best-in-class learning methodology. Jaro Education has educated more than 1,50,000 students successfully in the last 11 years and it continues to help students become skilled managers, executives, leaders, and entrepreneurs.
Jaro Education has been recognized with several awards including Fastest Growing MBA Program in Asia Pacific Countries at Singapore, by World Education Congress,2012, “India’s Best International MBA Program,” by Bombay Management Association,2011, “Most Innovative & Successful Online MBA Program in India,” by Brands Academy,2012., “Best Employer Award for Career Development and Grooming 2016,” by Employer Branding Institute, powered by the World HRD Congress.
From March 2021 to February 2022, Jaro’s CMO and marketing leaders polled 20-25 percent of the company’s funds in Promotion activities, building brand equity for its digital marketing through Facebook, YouTube, and other channels tracking and participating in critical marketing activities through investment in people, programs, and platforms.
The marketing budget for the coming fiscal year will be issued in the following manner wherein, 30 percent will be for marketing on the assets of learners across countries like USA, UK, Gulf, 20 percent Promotion initiatives, 30 percent for online and offline advertisements, and remaining for other activities such as influencer marketing, other endorsements.
Speaking on this marketing budget allocation, Ranjita Raman, CEO at Jaro Education said, “We at Jaro are very prompt at acing our marketing game. The Indian Edtech industry is expected to grow at a CAGR of 39.77 percent being one of the oldest and own-funded executive education companies, we aim to grow multi-folds and increase our market share by 3x.
We also look forward to strengthening and expanding our marketing team through this budget allocation. Now that Jaro Education will have time to expand globally we are focused on building a strong marketing strategy.”
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