McDonald’s India (North & East) has launched a new campaign to promote the newly announced grilled burgers ‘Butter Chicken’ and ‘Butter Paneer.’ Customers’ excitement, was expressed with a hearty ‘Burrraaaahh,’ when On February 21, the advertising went live.
When three friends are waiting in line to place their order at a McDonald’s restaurant, one of them exclaims, “Burrraaahh The guest service staff at the counter responds with a cheerful and reassuring ‘burrraaah’ and takes the order.
The film then shifts to a father-son duo enjoying their dinner at a restaurant, studying everything, and becoming intrigued and thrilled to figure out what everyone is saying.
Reactions to the campaign Burrraaahh is how their North Indian visitors express themselves when they experience excitement, joy, and happiness together, according to Rajeev Ranjan, Chief Operating Officer, McDonald’s India – North and East.
Their new commercial brilliantly conveys the emotions that their customers feel when eating their grilled Butter Chicken and Butter Paneer burgers.
These grilled burgers’ flavor profile is influenced by the wonderful world-famous north-Indian makhani cuisines. They are confident that these burgers will make our clients say ‘Burrraaahh.’
Fans of Punjabi food would automatically fall in love with the new McDonald’s butter chicken & paneer grilled burgers, according to Iraj Fraz Batla, Creative Head – North, DDB Mudra.
Customers immediately said, ‘Burrraaahh!’ when they took their first bite of the novel burger, much as they would say, ‘Ooh-la-la!’ when tasting a fine French wine or ‘Bravo!’ when eating an excellent Italian pizza.
They intended to convey the same excitement that they had when eating the new burger through the film. McDonald’s promises that everyone who tries it will exclaim, “Burrraaahh”.
McDonald’s India North & East recently introduced Butter chicken grilled and Butter paneer grilled burgers, both inspired by regional Indian cuisines. The burgers are offered in North and East India at McDonald’s locations via dine-in, takeout, drive-thru, McDonald’s app, and McDelivery (including Swiggy, Zomato, Magic pin food delivery apps).
This new era of advertising deliberately backs up the claims it makes for the benefit of its customers. The campaign will be promoted in a number of media, including television and online.
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