Zivame revolutionizes lingerie category with innovative range

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Introduces padded wireless strapless and wireless Pushup bra

They slip, pinch, shift about, or sometimes fit so tightly that they feel almost suffocating. Strapless bras are notoriously difficult to get right. Still, they are a wardrobe essential for anyone who enjoys wearing the occasional tube, strappy or off-shouldered outfit, and are also necessary for special-occasion garments like cocktail dresses or bridal gowns. To address every little need of Indian woman, Zivame has revolutionized with two range of innovative bra –

PADDED WIREFREE STRAPLESS BRA  The new range promises to offer uncompromised support and comfort all day long. This versatile strapless bra is a wardrobe essential as it is both functional and fashionable and is also invisible under any outfit (which gives one an option to wear any outfit of their choice), it also has wire-free seamless cups with “UNICUP” foam design that will help in providing both support and comfort.

Salient features of the product –

·         Detachable straps for multiway styling

·         Silicone grip at the cup edges to prevent slipping

·         Full coverage ensures no spillage from neckline and armhole.

·         Includes fully adjustable stretch straps

·         3 column, 3 row broad hook & eye closure

·         Smooth, stretch microfiber

WIREFREE PUSH UP BRA – It may seem too good to be true, but yes, push-up bras without underwire are a very real thing. Push-up bras can provide support, lift, and even create incredible cleavage if you want. These comfortable bras lack the underwire that can often feel restricting and even painful, and instead feature padding, support bands, and specially designed straps to do all the heavy lifting.

Salient features of the product are –

·         Pushes up & in for enhanced cleavage

·         Adds one cup size

·         Customize the fit with back adjustable stretch straps.

·         Plunge neckline can be worn under deep neckline outfits.

·         Moulded cups lends a smooth outerwear look.

·         Light weight wire-free push-up bra

·         Built-in push-up pads

·         Comfortable, seamless UNICUP foam cups.