Spotify has these days completed 3 years of launch in India. Since Feb 2019, the country has fully grown to become one among the foremost vital markets for Spotify globally, with native success being outlined by 3 main focus areas:
Leading creator education to foster their growth on Spotify: Through many masterclasses over 3 years, over 6000 native artists can arrange their releases additional effectively, access insights associated with their music, and reach Spotify’s world playlists and listeners.
Spotify conjointly hosted workshops, mentoring programs, and mass stretch sanctioning thousands of creators to create and distribute their podcasts.
Since the day of launch, the number of Indian artists on Spotify has increased by thirteen times, whereas podcasts created on Anchor grew a hundred thirty times from the beginning of 2020 until the top of last year.
Through thriving partnerships with the creative person community, a growing catalog, and selling campaigns, Spotify over last year because one of the highest audio streaming platforms wherever listeners were overwhelming music within the country.
Enabling visibility and growth of native creators on the worldwide stage: Spotify endowed in four initiatives to create this happen.
First, it brought its world music-centric programs to place the spotlight on girls in audio through EQUAL, on freelance artists through radiolocation and contemporary Finds, and Spotify Singles, giving talent increased visibility across countries.
Artists like Abhilasha Sinha, F16s, once Chai Met Toast, and flower magnetic recorder are simply a couple of the numerous success stories. as a result of Spotify Singles, 2 artists, Dhee and Hanita Bhambri found new fans across the planet.
Second, Spotify took native films like Atrangi Re and RRR, furthermore as artists like Ilaiyaraaja to Times Square in big apple to succeed in the diaspora audiences.
The platform’s campaign to market the maestro’s music in India and on the far side light-emitting diode to a 3x increase in streams and double the listeners for him on Spotify.
Third, Punjabi artists like Sidhu Moosewala, AP Dhillon, Sunanda Sharma, Harnoor, Harrdy Sandhu, and Diljit Dosanjh, among others, United Nations agency even have fans outside of India, featured in international Spotify campaigns.
Finally, Spotify’s Sound Up which aims to boost up an ensuing generation of under-represented podcasters through workshops and support, honed the talents of native girls podcasters, with 2 finalists, Arunima Tenzin Tara and Shreya Dasgupta among others currently operating towards launching their podcasts.
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