Siyaram Silk Mills, Ltd, popularly known as Siyaram’s or SSM, is an Indian blended fabric and garment producer with a retail store and branded showroom network.
Siyaram Silk Mills has launched a campaign to recognise tailors’ efforts. The ad is an ode to the community on World Tailor’s Day. The ad campaign is launched on February 28th.
The campaign beings with the day in the life of a tailor. The campaign centres on a tailor’s relationship with his customers. It also shows the effort and hard work of the tailor to create every masterpiece customizations for the customers.
It emphasises the happiness of a customer who gets to wear something custom-made for him or her, as well as the tailor who gets to spread these happy feelings to others.
N Gangadhar, VP, marketing, Siyaram Silk Mills, commented on the campaign, saying, “Through ‘Kahani Karigar Ki,’ we wanted to recognise every tailor worldwide, no matter how big or tiny.” They understand the critical role tailors play in the lives of their business and customers, and they’re thrilled that this ad recognises their great contribution to the happiness of everyone whose garments they drape.
Tailors are a crucial element of AGENCY09’s ecology, according to Saheb Singh, senior manager of brand strategy. They were the first to employ Siyaram’s textiles, and they wanted to pay tribute to them with this campaign, which captures the bond between a person and his go-to tailor.
Siyaram announced actor Ranveer Singh as their face in September 2018. Siyaram’s collaboration with Ranveer Singh, who is well-known for his edgy sense of style, comes at a time when the brand is fast expanding and evolving to make its mark on the global textile business.
The brand began a campaign with Ranveer Singh in November 2021 to promote its ‘breathable’ and ‘odour-free’ bamboo fabric. The company has created a campaign to promote the Bamboo Fabric, which features its Brand Ambassador Ranveer Singh, who is today’s youth’s heartthrob.
Siyaram is continually producing items in collaboration with some of the world’s most brilliant craftspeople in order to provide the finest of the world to Indian consumers.
Follow and connect with us on Facebook, LinkedIn & Twitter
