- Times Prime is collaborating with conscious women-led brands to celebrate gender equality and bring sustainable indulgence to their members.
- The brands Suchali’s Artisan Bakehouse, Nihira and Co., and Swa Artisanal Syrups are partners in this initiative
New Delhi, March 7, 2021: Times Prime, India’s leading premium lifestyle membership, on the occasion of International Women’s Day, has launched the campaign, ‘Ladies Take The Lead’ with an endeavour to celebrate the contributions of powerful women entrepreneurs in the start-up ecosystem. Times Prime is collaborating with women founders to delight its members with an array of exclusive benefits from young, conscious brands.
International Women’s Day is observed on March 8th every year to celebrate the achievements of women. This year’s theme- ‘Gender equality today for a sustainable tomorrow’ calls for climate action for women, by women and highlights that empowering women-led businesses is essential in creating a sustainable and equitable future.
Times Prime has partnered with eminent brands such as Delhi’s youngest french artisanal bakery Suchali’s Artisan Bakehouse, hand-crafted natural syrups brand Swa Artisanal Syrups and contemporary Indian sweets brand Nihira and Co. Through this collaboration, these brands wish to bring sustainable indulgence to Times Prime’s digitally-savvy member base. Times Prime includes benefits from leading brands across lifestyle categories and the addition of such brands befitting this segment brings a freshness to the membership every month.
Commenting on this initiative, Harshita Singh, Business Head of Times Prime, said, “We are very excited to partner with brands that we personally love and are absolutely delighted to bring the best to our members. Times Prime members not only get access to memberships from some of the most loved brands in the country but also get access to curated offers from hand-picked brands every month.”
Speaking on this collaboration, Suchali Jain, co-founder, Suchali’s Artisan Bakehouse, said, I personally feel that one should not fear success or failure. Just wake up in the morning and think about how far you can push your company in the next 24 hours, that makes all the difference. When you feel passionate about something, you find ways to nurture it. We are glad to have partnered with Times Prime to bring our artisanal baked products to their members and create awareness for gender equality today for a sustainable tomorrow.”
Vaishali Mehta, Co-Founder, Swa Artisanal Syrups, said, “We, Swa Artisanal Syrups, are a women-owned and run business. We dream big dreams and take fast actions. Sometimes we falter, but show up each day to move our own mountain. We are glad to partner with like-minded folks at Times Prime, who are encouraging women entrepreneurs to take the lead and are happy to bring our premium, 100% natural, cocktail and mocktail mixers to their member base.”
Members can look forward to enjoying exclusive benefits from these brands and curated events throughout the year.
Check the Times Prime app for more information.
