New Delhi, March 17, 2022: The festival of colors is round the corner and U&i, a Leading Gadget Accessory & Consumer Electronics brand has geared up to unlock all the possible avenues to cheer its customers. In this festive season, the brand is all set for a Holi Bash along with its esteemed followers and customers by introducing the U&i Holi Anthem and hook-step dance campaign. U&i launches #UandiKheleHoli campaign, an influencer-led hook-step dance challenge on their Instagram handle @worldofuandi. With this campaign, the brand aims to motivate its audience to come out of the pandemic gloom and bring some rays of positivity, happiness and rejoice.
The campaign will be led by leading influencers including social media sensation Awez Darbar grooving to ‘’U&i Holi Anthem’ voiced by singer-songwriter Jishan Ali Thobani. The participants just have to make entries in the form of Instagram Reels, using the Anthem tune created for the challenge and tap according to the footsteps of the influencer’s hook-step dance and showcase their creativity and post their videos in instagram handle od U&i using #Uandikheleholi. The brand will be giving away prizes to selected entries who follow the rules of the campaign and post their creative videos.
Talking about the launch of the campaign, Meet Vij, CEO, U&i said, “We wanted to make this Holi even more special for our followers and customers. With this Holi Anthem the company aims to tap into the creative side of the people through a signature step and to add fun, frolic and fervor to the Holi festivities while maintaining social distance.”
U&i products are a perfect blend of innovative technology, unique design, and competitive price. The brand is witnessing great success in the market, serving its growing customers’ demand for reliable and high-end products.
