The experience of watching the Indian Premier League one of the most awaited sporting events is incomplete without family, friends, and food. One of the most familiar phrases heard during the cricket season, “ Kiske Saath match dekhoge?”- applied to Brand David.
With 18 relatable, slice-of-life stories, entertaining, all transpiring in front of the TV screen, Swiggy aims to become the favorite match companion of the audience and driving the brand’s objective to make it compatible with IPL by making it easier to place an order every time you sit down to watch the match.
Piyush Pandey, (Chairman Global Creative & Executive Chairman, Ogilvy India) says, “Swiggy is the friend that makes our experience better. It always helps to add that extra Mazza.
The invitation to enjoy Swiggy is #AapKiskeSaathDehoge. I am proud of the work done by the teams across Brand David and Ogilvy.”
Ashish Lingamneni, Head of Brand at Swiggy, commented about the campaign- “By asking a simple question, ‘AapKiske Saath Dekhoge?’ This IPL season, we aim to highlight how Swiggy, with both food delivery and Instamart, will make the match-viewing more delightful for the fans who are watching with their friends, family, or just by themselves.
The ads bring alive the foolproof turn to Swiggy, while also underlining the brand’s benefits in an affable and engaging manner. The mix of consumer insight, targeting, and product communication which is clutter-breaking is the TVCs.”
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