23rd April 2022: Anushka Sharma has joined Wholsum Foods as a strategic partner. Anushka will also serve as a brand ambassador for Slurrp Farm, the company’s main brand, as well as all future brands that Wholsum Foods will introduce as it expands into a family of businesses.
“I’ve always believed that you are what you eat,” Anushka Sharma said of the relationship. “Food choices that are authentic, natural, and sustainable go a long way toward setting the tone for a healthy and happy life”. It’s a revelation that hit me even harder once I became a mother: I want my daughter to have a good relationship with food, and I need to start that journey with her as soon as possible.
Wholsum Foods’ mission to clean up the plates of children and families all across the world struck deeply with me because it was created by two mothers. Millets, an ancient hardy grain rich in nutrients that is both good for us and beneficial for the environment, are at the center of this endeavor. I hope that our partnership will help to preserve India’s rich millet heritage and allow today’s generation to leave a better lifestyle and planet for future generations.”
Wholsum Foods claims to have a revenue run rate of Rs 55 crores and plans to reach a revenue run rate of Rs 150 crores by March 2023. Slurrp Farm, the main brand of Wholsum Foods, is available in India through http://www.slurrpfarm.com as well as top e-commerce and fast commerce platforms such as Amazon, Big Basket, First Cry, and Swiggy Instamart. Products are also available in renowned modern trade stores in India and the United Arab Emirates, as well as online in the United States and the United Kingdom.
“We couldn’t have asked for anyone better than Anushka Sharma on board with us as we take millets to the world ahead of the International Year of Millets in 2023,” said Meghana Narayan and Shauravi Malik, co-founders and co-CEOs of Wholsum Foods Pvt Ltd. This cooperation is a significant step forward as we expand Wholsum Foods into a house of brands that makes food better for ourselves and the world.
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